Super Coffee Protein+ Caffe Latte

Super Coffee was founded in 2015 by the DeCicco brothers in their college dorm room. The brand gained significant attention after an appearance on the television show Shark Tank. It is marketed as a healthier alternative to traditional iced coffees, focusing on zero sugar and added protein and MCT oil.

The product shown is the Protein+ line, which combines ready-to-drink coffee with a high protein content (26g). The brand rose to prominence by securing investments from major celebrities and eventually forming a significant distribution partnership with Anheuser-Busch InBev, which helped the brand scale rapidly across North America. The brand remains privately held by the founders and investors through the parent company, Kitu Life, Inc.