Action Acrylic Paint - Brilliant Green

Action Acrylic Paint is a popular hobby-grade paint sold primarily through the Dutch discount retailer Action. This specific product, identified by its 'brilliant green' hue, is manufactured in the Netherlands by Havo B.V., a company well-known for producing creative materials such as clay and paint since 1963.

The brand is a private label of Action, which was founded in Enkhuizen, Netherlands, in 1993. Over the decades, Action has grown into a major European international discount retailer. Since 2011, the company has been under the majority ownership of 3i Group plc, a British multinational private equity and venture capital company headquartered in London. The production remains centered in the Netherlands to ensure consistent quality for the European market.