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Sainte Etienne is a private-label beer brand exclusively developed for the discount supermarket chain Aldi. While the branding evokes a traditional French feel, it is specifically designed to offer a premium-style lager experience at an affordable price point for consumers in markets like the UK and Ireland.
The brand is manufactured in France by Saint Omer, a major brewery known for producing a wide range of private label and proprietary beers. Because it is an Aldi house brand, the ultimate ownership lies with the Aldi group, specifically Aldi Süd, which manages the brand's distribution and placement across its extensive retail network.
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