Weetabix Oatibix Whole Grain Flakes

Oatibix is a whole grain breakfast cereal brand produced as a sister product to the famous Weetabix. Originally launched in the United Kingdom by Weetabix Limited, it was designed to offer the heart-healthy benefits of 100% whole grain oats in a format similar to their traditional wheat biscuits.

The product is primarily manufactured in Burton Latimer, Northamptonshire, United Kingdom, where the main Weetabix mills are located. These facilities process the oats and wheat used for various global markets, though local production facilities may exist for specific regions.

Ownership of the brand has transitioned through major international food conglomerates. In 2017, the American consumer packaged goods giant Post Holdings, Inc. acquired Weetabix Food Company from Bright Food (China) for approximately £1.4 billion. As of 2026, Post Holdings remains the ultimate owner, managing the brand through its dedicated Weetabix Food Company subsidiary based in the UK.