PREMIERE Deluxe dog snacks

PREMIERE is a private-label brand specialized in high-quality pet food and accessories. The brand was originally established by the German company MultiFit Tiernahrungs GmbH, which was founded to provide premium nutrition at competitive prices. Today, PREMIERE is part of the Fressnapf Group, the largest pet supply retailer in Europe, which operates under the Maxi Zoo banner in Denmark and several other countries. While the Fressnapf Group is headquartered in Germany, their manufacturing processes utilize a global supply chain to source ingredients, meaning products are produced in various locations across Europe and beyond depending on the specific product line.