Elma Chips snacks

Elma Chips is a prominent brand of savory snacks in Brazil, widely recognized for its diverse portfolio including chips, corn snacks, and nuts. The brand was created in 1974 through the strategic merger of two local Brazilian companies: Elma (a producer of artisanal snacks) and Chips (specializing in industrialized snacks). This merger aimed to professionalize and scale the snack industry within South America.

Today, Elma Chips is a key division under the PepsiCo umbrella. While the brand carries deep Brazilian heritage and its products are manufactured in various industrial plants across Brazil to supply the national market, its ultimate corporate ownership lies with PepsiCo, Inc., based in the United States. PepsiCo has successfully integrated global sub-brands like Lay's, Doritos, and Cheetos under the Elma Chips banner in the Brazilian market, ensuring a dominant presence in the regional food sector.