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Bega Simply Nuts is a premium natural peanut butter brand that proudly emphasizes its Australian heritage. The product is manufactured in Australia using 100% Australian-grown peanuts, primarily sourced from independent farmers in Queensland. The brand is a part of the iconic Bega portfolio, which represents a significant part of the Australian dairy and food processing industry.
The Bega brand originated in the Bega Valley of New South Wales, founded by the Bega Co-operative Creamery Company Limited. Over the years, the company expanded its reach, notably acquiring the iconic Vegemite brand and other grocery labels from Mondelez International in 2017. Today, Bega Group remains an Australian-owned and operated entity, headquartered in Melbourne. It handles its own distribution and production, ensuring that the supply chain remains largely domestic, supporting local agriculture and processing facilities.
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