Lay's Max Salt & Black Pepper potato chips

Lay's is one of the world's most iconic snack brands, originally founded in the United States in the 1930s. The 'Max' line is specifically designed for consumers seeking a more intense crunch and ridged texture.

Today, the brand is owned by PepsiCo, a global leader in the food and beverage industry. While the brand originated in the USA, Lay's products are manufactured in dozens of countries worldwide to serve local markets. In Europe, production facilities are distributed across several nations, including Poland, Belgium, and the United Kingdom, ensuring the chips are produced relatively close to their point of sale to maintain freshness. PepsiCo manages the global Supply chain, distribution, and local marketing strategies for Lay's, which is often sold under alternate names like Walkers in the UK or Smith's in Australia.