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Nakd is a British brand of wholefood snack bars established by Natural Balance Foods. The brand is known for its 'raw' approach, using only cold-pressed natural ingredients such as fruit and nuts without added sugars or syrups. The products are primarily manufactured in the United Kingdom to maintain strict quality standards of their raw-pressing process.
In 2015, the Belgian company Lotus Bakeries acquired a majority stake in Natural Balance Foods. Natural Balance Foods continues to operate the brand, while benefiting from the global distribution network of Lotus Bakeries. The brand has become a staple in the healthy snack category, particularly popular among consumers seeking plant-based and gluten-free options.
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