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Trek Protein Flapjacks are a popular snack brand originating from the United Kingdom. Developed by Natural Balance Foods, the brand was created to provide consumers with wholefood alternatives to traditional processed snacks, focusing on plant-based protein and natural ingredients. The Salted Caramel flavor shown is part of their protein bar range designed for active lifestyles.
Manufacturing primarily takes place within the United Kingdom to ensure high-quality standards and to serve their core British and European markets. The brand emphasizes the use of gluten-free oats and plant proteins, positioning itself as a leader in the healthy snacking category.
In 2020, the brand's parent company, Natural Balance Foods, was fully acquired by Lotus Bakeries, a Belgian multinational confectionery company. Under the ownership of Lotus Bakeries, Trek has expanded its distribution footprint while maintaining its original commitment to natural, vegan-friendly ingredients. The brand continues to operate as part of the Lotus Natural Foods division, headquartered in Belgium.
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