Friction Labs Athletics Chalk

Brand History and Origin

Friction Labs was founded in Denver, Colorado, by Kevin Brown and Will Anglin. The brand was established with a focus on scientific purity and higher magnesium carbonate content compared to traditional gym chalks. Since its creation, it has become a staple in the rock climbing, weightlifting, and gymnastics communities across North America and Europe.

Manufacturing and Ownership

The product is engineered and manufactured in the United States, specifically focused on removing heavy metals and fillers. In early 2024, Friction Labs was acquired by the consumer products platform The Thrasio Group, although day-to-day operations and branding remain closely tied to its high-performance athletic roots. The acquisition is intended to scale the brand's distribution globally while maintaining its premium ingredient standards.