NutriBullet 600 Series personal blender

NutriBullet is a brand of personal blenders known for their compact design and extraction capabilities. Originally developed by Colin Sapire under the company Capital Brands in the United States, the product gained global fame through infomercials in the early 2010s.

Starting in 2020, the brand became a part of the Italian De'Longhi Group, which acquired Capital Brands to expand its footprint in the small kitchen appliance market. While the engineering and design concepts originated in California, mass production for the NutriBullet series is primarily handled in China to optimize global supply chains.