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Crawford’s is a historic British biscuit brand that dates back to 1813 when it was founded by William Crawford in Edinburgh, Scotland. The brand became famous for its range of biscuits and crackers, eventually becoming a household name across the United Kingdom and Ireland. Today, Crawford's Cheese Flavour Savoury Nibbles are a popular snack choice known for their distinctive cheesy taste and variety of shapes.
Over the decades, the brand underwent several ownership changes through mergers in the British biscuit industry. It became part of United Biscuits, which was formed by the merger of McFarlane Lang and McVitie & Price. In 2014, United Biscuits was acquired by the global confectionery giant Pladis. As of 2024 and moving forward, Crawford’s remains a key legacy brand within the Pladis portfolio, with manufacturing primarily taking place at facilities in the United Kingdom to serve the domestic market.
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