Suitable suits

Suitable is a prominent Dutch menswear brand and retailer founded in 1996 by Raoul van Dun. Originally started from a university dorm room, the brand has grown into a significant European fashion player, known for its mix of external premium brands and its high-quality private label collections. The brand's philosophy focuses on providing "the smartest choice" in men's fashion, offering a balance between craftsmanship, sustainability, and fair pricing.

Ownership of the brand remains with its founder, Raoul van Dun, through the parent company Suitable (legally often associated with the operating name 'Suitable' or 'Suitableshop'). In recent years, the company has expanded its portfolio by acquiring other established Dutch brands such as Steppin' Out and King Essentials, consolidating its position in the Benelux market. The company is headquartered in Rosmalen, Netherlands.

Manufacturing for Suitable products occurs across multiple countries. The brand emphasizes a transparent supply chain, sourcing high-quality fabrics—including Fairtrade-certified organic cotton and responsibly sourced merino wool—from various international suppliers. While design and brand direction are managed in the Netherlands, the physical assembly of garments takes place in specialized facilities worldwide to maintain competitive pricing and high standards of production.