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Don Simón is a flagship brand of the Spanish company J. García Carrión (JGC), which was founded in 1890. Originally established as a winery in Jumilla, the company expanded into the juice market in the early 1980s. The brand was revolutionary for introducing the first juice in a carton (Tetra Brik) in Spain, making high-quality juice accessible and convenient for everyday consumption.
Today, Don Simón is the leading beverage brand in Spain and a major global player, exported to over 150 countries. The product shown is manufactured in Spain, primarily at JGC's state-of-the-art facility in Huelva. This plant is renowned for its 'integrated agriculture' model, where orange groves surround the factory, allowing fruit to be squeezed within 24 hours of harvest to maintain maximum freshness and nutritional value. The company remains a family-owned enterprise, with the García-Carrión family maintaining full control and ownership of the brand and its operations.
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