Wetlands USA Apparel

Wetlands USA is a niche lifestyle and outdoor brand founded in 2022 by artist Rory Hilton Todd. The brand is deeply rooted in Florida's coastal culture, specifically inspired by the diverse ecosystems of the Gulf of Mexico. It specializes in performance fishing apparel, such as sun-proof tops and hooded gaiters, which feature hand-drawn, species-specific artwork by Todd.

All Wetlands USA products are marketed as being proudly made in the United States, utilizing advanced printing techniques like Direct-to-Film (DTF) and sublimation. Beyond manufacturing, the brand operates with a conservation-first mission, donating a portion of its proceeds to local marine and wetland cleanup and restoration efforts. It remains an independently owned company based in Florida.