Pirulo Watermelon ice lolly

Pirulo is a vibrant and playful ice cream brand originally created by the Swiss multinational food and beverage giant, Nestlé. The brand is particularly famous for its creative and fruity frozen snacks, such as the Watermelon ice lolly which features chocolate drops to mimic fruit seeds.

Since 2016, the brand has been managed by Froneri, a major global ice cream joint venture. Froneri was formed through the merger of Nestlé’s ice cream business in several regions with R&R Ice Cream, a company owned by the private equity firm PAI Partners. While the Nestlé logo often remains on the packaging, the day-to-day operations and manufacturing are handled by Froneri.

Manufacturing for the European market is heavily concentrated in Stara Pazova, Serbia, following significant investment in production facilities there. However, depending on the specific market, products are also produced in Spain and Switzerland. As of 2026, the brand remains under the dual ownership of Nestlé and PAI Partners (with recent minority investment from the Abu Dhabi Investment Authority), maintaining its position as a staple in the frozen treats market across Europe and beyond.