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Urtekram is a pioneering Danish brand specialized in organic and natural beauty and food products. Founded in 1972 in Copenhagen, the brand started as a small herb shop and has since grown into a leading Nordic name for sustainable care. The name 'Urtekram' combines 'Urte' (herbs) and 'Kram' (hug or merchant), reflecting its focus on plant-based ingredients and its origins as a friendly local business.
Since 1989, Urtekram has concentrated its production in Mariager, Denmark, where it continues to manufacture its range of lotions, shampoos, and other personal care items. In 2015, the brand was acquired by the Swedish-owned Midsona Group, which remains the ultimate owner through 2026. This ownership has allowed Urtekram to expand its reach across Europe and beyond while maintaining its commitment to Ecocert Cosmos Organic certification and vegan-friendly formulas.
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