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SanLucar is a premium global brand specializing in high-quality fruit and vegetables. Founded in 1993 by Stephan Rötzer, the son of a Munich fruit wholesaler, the brand was established in Valencia, Spain, to bridge the gap between traditional agricultural expertise and modern retail demands. Today, SanLucar is a major international enterprise known for its strict quality standards and sustainable farming practices under the philosophy 'Taste in harmony with people and nature.'
The lemons shown in the image, often marketed as 'Gute-Laune-Zitronen' (Good Mood Lemons) in German-speaking markets, are notable for having an edible peel, meaning they are untreated with post-harvest waxes or preservatives like thiabendazole. While the brand is headquartered in Spain, its products are sourced from a global network of master growers. Depending on the season, SanLucar lemons are primarily grown in Spain (Murcia and Valencia regions) during the winter months, while sourcing shifts to South Africa, Argentina, or Chile during the summer to ensure year-round availability of fresh produce.
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