Bonté Men Espuma de afeitar i+sha

Bonté is a private-label personal care brand primarily associated with the Spanish retail group DIA and its specialized beauty banner, Clarel. The brand was introduced following DIA's acquisition of the Schlecker drugstores in Spain and Portugal in 2013, serving as a successor to Schlecker's in-house lines. It offers a wide range of hygiene and beauty products, targeting value-conscious consumers with a focus on dermatological testing and quality.

The specific 'Men i+sha' (or 'i-sha') line is tailored for male grooming, often featuring soothing ingredients like aloe vera and allantoin to prevent irritation. Production is typically outsourced to specialized chemical manufacturers in Spain; IGEPAK, S.A., based in the Basque Country, is one of the primary contract manufacturers for the aerosol products under the Eroski/DIA umbrella brands like Belle and Bonté. In early 2024, specialized investment fund Trinity Group acquired the Clarel business from DIA, including the Bonté brand rights, making them the current ultimate owners.