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NIVEA is a world-renowned personal care brand with a history dating back to 1882 in Hamburg, Germany. The brand gained global fame following the invention of Eucerit, the first stable water-in-oil emulsifier, which led to the creation of the iconic NIVEA Creme in 1911.
Today, the brand is owned and operated by Beiersdorf AG, a leading international skincare company still headquartered in Hamburg, Germany. Beiersdorf manages a diverse portfolio of beauty and medical brands, including Eucerin, La Prairie, and Hansaplast.
NIVEA products are manufactured in a vast global network of production facilities to serve local markets efficiently. While the brand remains deeply rooted in German engineering and research, manufacturing for regional markets like North America often occurs in various locations, including Germany, Mexico, and other facilities across Europe and Asia, depending on the specific product line.
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