Puori Magnesium M3

Puori, originally founded as PurePharma, is a premium health and wellness brand with strong Danish roots. Established in 2009 by Oliver Amdrup and Julius Heslet, the company was born from a desire to create clean, high-quality supplements without artificial fillers, specifically starting with omega-3 fish oils before expanding into magnesium, vitamins, and proteins.

While the brand is headquartered in Copenhagen, Denmark, its manufacturing is distributed across multiple locations to maintain high quality and serve its global customer base. For instance, some of their proteins have been produced in Canada, while other supplements are manufactured in facilities that meet strict GMP (Good Manufacturing Practice) standards, often cited in locations such as the USA or Europe depending on the specific product line. Ownership evolved in 2018 when Juggernaut Capital Partners, an American private equity firm, acquired a significant stake in the company, though the original founders remain deeply involved in its leadership and strategic direction.