VELO Ice Cold nicotine pouches

VELO is a prominent brand of tobacco-free nicotine pouches, which serves as a modern alternative to traditional Swedish snus. The brand was originally created by British American Tobacco (BAT) through the rebranding of its earlier products like Lyft and Epok. This rebranding was part of a global strategy to unify its oral nicotine portfolio under a single identity.

Manufacturing for VELO products takes place in several locations across Europe to serve different markets, with major production facilities situated in Hungary and Sweden. The brand is under the ultimate ownership of British American Tobacco, a multinational corporation headquartered in London, United Kingdom. BAT is one of the world's largest tobacco companies and has been pivotally shifting its focus toward 'Reduced-Risk Products' like VELO to adapt to changing consumer preferences and health regulations.