Fairy Maxi Poder Lemon Dishwashing Liquid

Fairy is a long-standing brand of washing-up liquid and dishwasher detergent, originally produced by Thomas Hedley Co. of Newcastle upon Tyne, UK. The company was acquired in 1927 by the American multinational Procter & Gamble (P&G), which has since expanded the brand globally.

The 'Maxi Poder' variant shown in the image is specifically marketed in Iberian markets (Spain and Portugal), featuring an upside-down bottle design for easier dosing. While Fairy products are manufactured in various P&G plants across Europe, the regional packaging for the Iberian market is typically produced in Spain to serve the local distribution network efficiently. Procter & Gamble remains the ultimate owner, managing the brand through its global headquarters in Cincinnati, Ohio.