Smash! chocolate bar

Smash! is a unique Norwegian snack that combines salty corn cones with sweet milk chocolate. Launched in 1988, it has become one of Scandinavia's most iconic snacks. The product's catchphrase, "Sött, Salt & Sprött" (Sweet, Salt & Crunchy), perfectly describes the sensory experience it provides.

The brand was originally developed by Nidar, a historic Norwegian confectionery company based in Trondheim. Today, while remaining a staple of Norwegian food culture, the brand is owned by the Orkla Group, a leading Nordic consumer goods company. Production primarily takes place at the Nidar factory in Trondheim, Norway, ensuring the authentic taste and quality since its inception.