Nick's Vanilla Protein Wafer

Nick’s is a Swedish-born brand that has revolutionized the confectionery and protein snack market by focusing on no-added-sugar alternatives. Founded in Stockholm, Sweden, the brand emerged from the personal health journey of its founder, Niclas Luthman, who sought to create snacks that taste like candy without the negative health impacts of sugar and gluten.

Today, Nick’s products are manufactured in several locations across Europe and North America to meet international demand while maintaining their proprietary recipes. The brand is owned by Luthman Backlund Foods AB, which remains headquartered in Sweden. The company has successfully expanded into major global markets, particularly the United States and the United Kingdom, where it is known for its innovative use of plant-based sweeteners and healthy fats.