ASICS sportswear and footwear

ASICS is a world-renowned Japanese multisport brand, famously standing for the Latin phrase 'Anima Sana In Corpore Sano,' which translates to 'A Sound Mind in a Sound Body.' The brand was founded in Kobe, Japan, by Kihachiro Onitsuka, who started by producing basketball shoes to help rebuild the youth spirit of post-war Japan.

Today, ASICS is a global leader in high-performance running shoes and technical athletic gear. While the brand is strictly headquartered in Japan, its manufacturing operations are diversified across global hubs including Vietnam, Indonesia, China, and Cambodia to meet international demand while maintaining high quality standards.

The company remains an independent public entity headquartered in Kobe, Japan. It operates through various subsidiaries globally to manage distribution and marketing. ASICS also owns the heritage lifestyle brand Onitsuka Tiger and the outdoor-focused brand Haglöfs, solidifying its position as a powerhouse in both the athletic and lifestyle fashion sectors.