Douwe Egberts Pure Decaff instant coffee

Douwe Egberts is a historic Dutch coffee brand with a heritage dating back to 1753 when Egbert Douwes and his wife Akke Thijsses opened a small shop in Joure, Netherlands. Over centuries, it evolved from a local grocer into a global coffee powerhouse. The Pure Decaff variant is a medium-roast instant coffee blend known for its smooth profile and absence of caffeine.

While the brand is rooted in Dutch history, its manufacturing today takes place in multiple locations globally to serve various international markets. Currently, Douwe Egberts is a core brand of JDE Peet's, which was formed following the merger of Jacobs Douwe Egberts and Peet's Coffee. JDE Peet's is the world's leading pure-play coffee and tea company, headquartered in Amsterdam, Netherlands. It is majority-owned by JAB Holding Company, a German conglomerate that manages a massive portfolio of consumer goods and luxury brands.