Cajoline fabric softener

Cajoline, known as Comfort in many English-speaking markets, is a world-renowned brand of fabric softeners. The brand's history began in the mid-20th century as part of the expansion of laundry care products in Europe and beyond, characterized by its iconic teddy bear mascot. It was originally launched by the Dutch-British giant Unilever.

Today, the brand remains under the ultimate ownership of Unilever, a global leader in consumer goods. While its heritage is deeply rooted in the United Kingdom and the Netherlands, manufacturing takes place in numerous facilities worldwide to serve regional markets. In France, the brand is widely distributed by Unilever France, maintaining its position as a household staple for laundry fragrance and softness.