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This product is an alcohol-free beer sold under the private label brand of the Spanish supermarket chain Dia. The label indicates both Spanish and Portuguese text, which is typical for Dia products distributed across the Iberian Peninsula. The product is primarily manufactured in Spain by contracted breweries to meet Dia's private label specifications.
Dia (Distribuidora Internacional de Alimentación) was founded in Madrid, Spain, in 1979. While it has had complex ownership history involving the French group Carrefour and later LetterOne, it remains managed as a Spanish multinational. The beer itself is part of their value range, designed to provide a competitive alternative to established brewery brands.
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