Vivi Verde Coop organic peas

Vivi Verde is the dedicated organic and ecological private label brand of Coop Italia, a major Italian retail chain. This specific product consists of steamed organic peas that are 100% Italian in origin. The brand was launched by Coop to meet the growing consumer demand for sustainable and organic food options. All Vivi Verde products are certified organic, ensuring they are produced without the use of synthetic pesticides or fertilizers.

Manufacturing takes place within Italy, often through partnerships with local agricultural cooperatives that comply with Coop's strict quality and sustainability standards. Ownership belongs entirely to Coop Italia, which is a system of consumers' cooperatives operating the largest supermarket chain in Italy. Headquartered in Casalecchio di Reno, Coop is structured as a non-profit cooperative organization, focusing on providing value and quality to its member-owners.