Rama Culinesse liquid fat

Rama is a historic brand synonymous with margarine and spreads in the European market, particularly in Germany where it was launched in 1924. Originally a product of the German margarine union, it became a cornerstone of the Unilever portfolio for decades. Rama Culinesse, featured in the image, is a liquid vegetable fat designed for frying and cooking with a buttery taste profile.

In 2018, Unilever completed the sale of its global spreads business to the private equity firm KKR. This led to the formation of Upfield, which now owns and operates the Rama brand. While the brand remains deeply rooted in German consumer culture, manufacturing occurs in various European facilities to serve local markets. Upfield has refocused the brand on plant-based nutrition and sustainability, moving away from its traditional dairy-heavy marketing legacy.