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Sum & Sam Boemboe Sajoer Boontjes is a traditional Indonesian-style spice paste specifically designed for seasoning green bean dishes. This product is a private label brand primarily associated with Dutch supermarkets, designed to offer authentic Eastern flavors with ease of preparation for the Western consumer. It features a blend of spices, chili (sambal), and coconut to create a spicy and savory vegetable dish.
The brand Sum & Sam was created for the Dutch retail market, specifically by Superunie, a major purchasing cooperative in the Netherlands. While the flavors and recipes are inspired by Indonesian culinary traditions, the manufacturing and production take place in the Netherlands to serve the local supermarket chains. The ultimate ownership lies with the Superunie member companies, ensuring a widespread distribution across various Dutch retail banners.
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