Dorset Cereals Simply Fruity Muesli

Dorset Cereals is a premium breakfast brand that originated in the United Kingdom. Founded in 1989 by Terry Collins, the company built its reputation on high-quality, high-fiber breakfast mueslis, granolas, and porridges packaged in iconic, minimalist boxes. The brand is deeply rooted in its namesake county of Dorset, England.

Today, the brand is manufactured primarily in the United Kingdom. While it began as an independent boutique producer, it underwent several ownership changes, eventually being acquired by the massive food conglomerate Associated British Foods (ABF). Under ABF, the brand continues to operate with a focus on wholesome ingredients and British manufacturing traditions, distributed through its grocery division (The Jordans & Ryvita Company).