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More Nutrition Zerup is a highly concentrated, sugar-free beverage syrup designed to flavor water without adding calories. It is part of the More Nutrition brand, which gained significant popularity in Germany through social media marketing and a focus on fitness and weight management. The product is manufactured in Germany, aligning with the brand's origins in the DACH region.
Originally founded by Christian Wolf and Hans-Joachim Marshall, the brand More Nutrition was developed under the umbrella of Quality Group GmbH. In 2022, a majority stake in The Quality Group was acquired by CVC Capital Partners, a leading global private equity firm. This transition moved the brand from a founder-led startup to being part of a large international investment portfolio, while maintaining its operations and research headquarters in Germany.
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