Bare Bells White Salty Peanut Protein Bar

Barebells is a Swedish brand founded in 2016, quickly becoming a global leader in the functional food industry by focusing on high-protein, no-added-sugar snacks that do not compromise on taste. The brand was originally created by Vitamin Well AB, a company known for its innovative beverage and nutrition products.

Manufacturing for Barebells occurs across multiple locations, primarily within the European Union, to meet growing international demand. In 2021, Vitamin Well AB, including its portfolio brands like Barebells, was acquired by the private equity firm Bridgepoint, which continues to oversee the brand's global expansion and strategic direction from its headquarters in the United Kingdom.