De Ruijter Royaal Extra Puur Chocoladehagel

De Ruijter is a quintessential Dutch brand with a prestigious history dating back to 1860. Originally founded by Cornelis Willem de Ruijter in Baarn, the brand is world-famous for its traditional bread toppings, specifically its chocolate sprinkles (hagelslag). This specific product, 'Royaal Extra Puur,' features larger, dark chocolate sprinkles made from premium cocoa.

The brand holds the title of 'Purveyor to the Royal Household' in the Netherlands, a testament to its long-standing quality. After over a century as an independent family business and then being owned by CSM, De Ruijter became part of the Heinz portfolio in 2001. Today, it is owned by the American multinational Kraft Heinz, though the production remains centered in the Netherlands to maintain its authentic local heritage and taste profile.