Taft hair styling products

Taft is one of Europe's most established hair styling brands, having pioneered the market with the first 'liquid hair net' or hairspray in 1955. The brand has become synonymous with long-lasting hold and has expanded its portfolio to include gels, waxes, and mousses designed for various weather conditions and hair types.

While the brand maintains a strong manufacturing presence in Germany to ensure its signature quality, its global popularity has led to localized production across Europe and various international markets. Taft is a flagship brand of the Schwarzkopf portfolio, which is owned by the German consumer goods giant Henkel. Henkel continues to drive the brand's innovation from its headquarters in Düsseldorf, focusing on sustainable packaging and advanced styling formulas.