Maribel 100% Pindakaas (Peanut Butter)

Maribel is a private-label brand specifically developed for the Lidl discount supermarket chain. This particular product is a 100% crunchy peanut butter, marketed in the Benelux region as evidenced by the Dutch ('Pindakaas') and French ('Beurre de Cacahuète') labeling.

As a house brand, Maribel does not exist as an independent company; instead, its production is outsourced to various food processors. For the Dutch and Belgian markets, Lidl frequently sources its peanut butter products from manufacturers located within the Netherlands, a country with a deep-rooted peanut butter culture. The ultimate ownership lies with the Schwarz Group, a massive German retail conglomerate that oversees both Lidl and Kaufland, maintaining a strategy of high-quality private labels at competitive price points.