Medela Štrudle Višnja

Medela Štrudle are soft, fruit-filled pastries that have become a staple confectionery item in the Balkans. Originally founded in 1975 in Vrbas, Serbia, Medela has specialized in the production of strudels, wafers, and various biscuits for decades. The brand is particularly well-known for its range of strudels with different fruit fillings, such as apricot, fig, and cherry (višnja).

The brand is currently owned by the Serbian conglomerate Kappa Star Group, which acquired the company to expand its presence in the food processing industry. The manufacturing remains centered in Vrbas, Serbia, where it continues to serve both the domestic market and export significantly to neighboring European countries. The products are recognized for their traditional recipes and high-quality fruit fillings.