the nu company - healthier than your last relationship snack bar

This snack bar is produced by 'the nu company', a German start-up founded in Leipzig in 2016. Known for its provocative marketing, such as the 'healthier than your last relationship' slogan, the brand focuses on organic, vegan ingredients with no added sugar. The products are manufactured in Germany, aligning with their sustainability goals.

The brand was originally known for its 'nucao' bars and remains under the ownership of 'the nu company GmbH' (nucao). The company has received significant investment to scale its healthier snacking alternatives across Europe, maintaining a strong commitment to plastic-free packaging and reforestation projects.