Selex Ego Liquid Hand Soap

Selex Ego is a private label brand belonging to the Selex Gruppo Commerciale, one of the leading players in the Italian modern distribution sector. This specific product is a liquid hand soap refill enriched with aloe extract, designed for daily hygiene with an antibacterial action.

Manufacturing of Selex private label products typically occurs within Italy through a network of specialized partner suppliers to ensure high quality and traceability for the local market. The brand was created by the Selex consortium to offer consumers high-quality alternatives to national brands across various non-food and food categories. As of 2024 and looking forward, the ultimate ownership remains with Selex Gruppo Commerciale, a cooperative organization headquartered in Trezzano sul Naviglio, Milan, which coordinates the purchasing and marketing activities for numerous regional Italian retail chains.