Scicon Sports Performance Eyewear and Bags

Scicon Sports, known formally as ASG Sports Solutions, is a premium brand specializing in high-performance equipment for cyclists and active travelers. Founded in 1980 by Luciano Fantin, the brand initially gained global recognition for its innovative bike travel bags, which simplified the process of transporting bicycles across borders. Over the decades, it has evolved into a comprehensive sports brand, notably expanding into technical eyewear and performance apparel that is widely used by professional peloton athletes in the Tour de France and other major UCI WorldTour events.

The brand maintains a strong heritage of Italian craftsmanship. While the company operates a global distribution network, a significant portion of its design and manufacturing for technical eyewear and flagship bike bags is carried out at its headquarters in Bassano del Grappa, Italy. This commitment to 'Made in Italy' quality has cemented Scicon's reputation as a leader in the sports technology space, blending aerodynamic research with fashion-conscious design.

Ownership of the brand rests with the ASG Group, which serves as a global powerhouse in the cycling industry. ASG International, a joint venture between South African investment and Italian manufacturing expertise manage the brand's global strategy. This structure allows Scicon to maintain its boutique Italian design roots while leveraging a sophisticated international supply chain and distribution infrastructure.