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Belbake is a private label brand exclusively owned by the German retailer Lidl. These specific 'Zoetjes Edulcorant' are calorie-free sweetener tablets based on cyclamate and saccharine, commonly used in hot beverages like coffee or tea. As a Lidl private label, the brand was developed in Germany to provide high-quality baking and pantry essentials at competitive prices.
Production of Belbake products occurs in various countries across Europe, depending on the specific supplier contracts Lidl holds for individual regions. The ultimate owner is the Schwarz Group, a multinational retail group that also operates the Kaufland chain. Schwarz Group is headquartered in Neckarsulm, Germany, and remains one of the largest retail companies in the world.
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