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LU Príncipe is a historic European biscuit brand, famous for its 'Prince' character. Originally created by the LU (Lefèvre-Utile) company in France, the 'Príncipe' line became exceptionally popular in Spain and across Europe. Today, the brand is owned by Mondelez International, a global snack giant. While the brand has French origins, products sold in the Iberian market are often manufactured in facilities in Spain, such as the Viana plant, although Mondelez utilizes a pan-European supply chain. The 'Estrellas' variety specifically targets the snack market with small, star-shaped biscuits filled with chocolate.
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