Redken Acidic Bonding Concentrate Shampoo

Redken is a world-renowned professional haircare brand that was founded in 1960. The brand revolutionized the industry by introducing the concept of protein reconditioning and the science of acidic pH within hair products. Initially established in the United States, Redken built its reputation through high-end salons and remains a staple for professional stylists.

In 1993, Redken was acquired by the L'Oréal Group, a French multinational company that is the largest cosmetic developer in the world. Since then, Redken has operated as part of L'Oréal's Professional Products Division. While its marketing and heritage remain deeply rooted in New York's 5th Avenue, manufacturing occurs in various global facilities owned by L'Oréal, primarily in the United States to serve the North American market and Europe for international distribution.