Always feminine care products

Always is a premier brand of menstrual hygiene products including maxi pads, ultra-thin pads, liners, and wipes. The brand was first introduced in the United States in 1983 and quickly became a global leader in the feminine care market. The manufacturing process for Always products takes place in several strategic locations globally, including the United States, Canada, Mexico, Germany, and various sites across Asia and the Middle East to support regional demand.

Owned by the multinational consumer goods giant Procter & Gamble (P&G), Always benefits from extensive research and development resources. P&G, headquartered in Cincinnati, Ohio, manages the brand through its Global Baby, Feminine and Family Care sector. The brand is known as 'Always' in most parts of the world, though it is marketed as 'Whisper' in Asia and 'Orkid' in Turkey, maintaining its status as one of the most recognized personal care brands worldwide.