Land Fettine di formaggio fuso

Land is a prominent private label brand exclusively distributed by Eurospin, the leading Italian discount supermarket chain. The 'Fettine di formaggio fuso' are processed cheese slices designed for melting, commonly used in sandwiches and toasts.

While the Land brand belongs to Eurospin, the production of its various dairy products is outsourced to established Italian and international industrial producers. Specifically, these cheese slices are typically manufactured in Italy at specialized facilities, such as the Prealpi plant in Daverio, Varese, known for its history in the dairy sector. Eurospin itself was founded in 1993 by four Italian entrepreneurial families (Pozzi, Mion, Odorizzi, and Barbon) and remains an entirely Italian-owned group. The group operates as the ultimate owner through Eurospin Italia S.p.A., maintaining a strategy of providing high-quality private-label goods without the overhead of major global brand marketing.