Fruit-tella Ciucci Frizz soft gummies

Fruit-tella is an iconic confectionery brand that originated in the Netherlands in 1932, created by the Van Melle brothers who were inspired by fruit-based soft chews they discovered in Poland. Known for using real fruit juice, natural flavors, and natural colors, the brand has built a strong reputation for its "better-for-you" approach to candy.

In 2001, the Dutch company Van Melle merged with the Italian company Perfetti to form Perfetti Van Melle, which is now one of the world's largest confectionery groups. While the brand has Dutch roots, its ownership and corporate operations are shared between Italy and the Netherlands. Manufacturing takes place across a global network of facilities, including major sites in Italy, the Netherlands, and various other international locations to serve over 150 markets.