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Landliebe is one of Germany's most prominent dairy brands, originally founded in 1980 by the dairy cooperative Campina (later Royal FrieslandCampina). The brand is well-known for its traditional 'country' aesthetic and commitment to GMO-free animal feed.
In April 2023, the ownership of the Landliebe brand underwent a significant shift when the German Unternehmensgruppe Theo Müller acquired the majority of FrieslandCampina's German consumer business. This transaction included the brand rights for Landliebe as well as several production facilities in Heilbronn, Cologne, and Schefflenz. Today, the product is primarily manufactured in these German facilities, ensuring a local supply chain that adheres to the brand's long-standing quality standards.
While the brand was Dutch-owned for many years, it is now firmly under German corporate ownership, managed as a premium pillar within the Müller Group's extensive portfolio alongside brands like Weihenstephan.
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